As featured in the Washington Post, the artist who inked superstars LeBron James and Kobe Bryant is suing the makers of the video game NBA 2K16. The game featured the tattoos on the arms of the players. Solid Oak Sketches alleges that the game developers refused to pay to license the designs after it offered such an arrangement, but used them in the game regardless.
As with so many issues, it always pays to get a release. By the same token, LeBron could try charging rent to the artist for the space on his arm where the design rests.