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Tag Archives: lance armstrong

It’s Not About the Bike: Lance Armstrong and the Magic Tests

Posted in Sports Business and the Law

By Jeffrey S. Kravitz, Esq. and Sekou Campbell, Esq. I have been privileged in the past to represent the Trek Bicycle Company. Hugely energetic, straightforward and forward thinking people, making a superior product. Having said that, I was in their offices in Wisconsin when Lance Armstrong’s book came out, which he titled It’s Not About the Bike…. Continue Reading

It’s All About the Shoes

Posted in Sports Business and the Law

A few years ago, Lance Armstrong wrote a bestseller titled “It’s Not About the Bike" to highlight his personal triumph, despite a sponsorship deal with Trek Bicycle Company.  In something of a reversal of that theme, on January 19, 2010, ESPN.com reported Stephon Marbury has agreed to join Shanxi of the Chinese Basketball Association in… Continue Reading