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Tag Archives: dilution

Culture & Commerce in Sports-Related Products

Posted in Sports Business and the Law

Under Armour recently filed suit in Maryland federal court alleging both likelihood of confusion and dilution of these: interlocking UA image, “Protect this House,” and “Under Armour” itself. The suit is against owners of the following: a shield with an interlocking image, “Protect + Restore,” and “BODY ARMOR.”

Culture & Commerce in Football

Posted in Sports Business and the Law

Generally, business owners do not vie for the opportunity to call their products “terrible.”  Unless, of course, those businesses are located in Steelers Country.  In December of last year, the Western District Court of Pennsylvania granted summary judgment to the owners of "The Terrible” and “The Terrible Towel” marks against the registrant of the mark… Continue Reading